Welcome to
About
With over 1M followers, 1B views & 62M likes built on TikTok, I’m a Creative Content Producer with an unparalleled pulse on Gen-Z digital culture and unrivalled knowledge of all things pop culture! I am also the original creator of multiple viral TikTok trends (such as ‘Parents finish TikTok lyrics’ and ‘Confession Claps’) which is pretty cool - according to my mom.
Having lived in and experienced the world of content in both NYC and London, I have a unique and borderless view on content that allows for maximum originality and creativity * A fun fact about me (only because you asked) is that my friends and I celebrate Phil Dunphy’s birthday every year. April 3rd. You’re invited.
PARTNERED WITHTikTok Pages
Spicymangocrocs is a comedy and entertainment page targeted to a 13 to 18 year old demographic that was created to fill a gap on TikTok of Gen Z-led family-friendly content. It is the home of several never-done-before viral videos, trends and series that I brought to life including ‘Dad Guesses Makeup Prices’(10M views and 3M likes) and ‘Fry Roulette (18M views, 3M likes)’. This page taught me how to tap into the undiscovered wants of the audience and how to capitalize on them. From conceptualizing ideas, writing scripts, filming videos and editing them, every video was a journey! The creativity of the videos also allowed natural sponsorship integrations that were requested by many brands such as TikTok, Kia Cars, Prime Video and many more.
Urfriendprina is a comedy lifestyle page that was originally created for… myself! Content creation is both my career and my passion snf therefore, I use this page as my creative outlet. It is now also a profitable page targeted to 18-24-year-old demographic and I love her so much! I get to connect with people my generation and create content that I personally can relate to… all whilst employing the skills I developed at spicymangocrocs!
Signature Strategy
With over 1B views under my belt, I successfully create Gen Z-targeted content using my signature ABC formula:
Authenticity-Based Creativity.
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This formula - perfected through building a successful TikTok page with over 1M followers - remains continuously relevant through my unparalleled pulse on Gen Z digital media culture and unrivalled knowledge of all things pop culture.
The best part?
As a law graduate (yawn), I have the unique advantage of creating subtle nuances, a skill that takes content from ‘funnn’ to ‘@bsf stop this is literally everything’.
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Highlights
Doritos Collaboration (yes, I got free chips, no, there aren't any left)
Researched, conceptualised, scripted, filmed, and edited a TikTok video for spicymangocrocs that generated over 6.5M views and 20M impressions. Shortlisted for collaboration of the year in the agency.
Interviewing creators at TikTok’s women creators event in NYC
Mix Emma Chamberlain and your classic nosy aunt, that's me as an interviewer. Researched, planned and conducted interviews at the event. Edited the videos, which generated over 5M views.
Creative Consultant for the Blank Street Coffee Subscription App
Invited and participated in a panel to contribute creative ideas for blank street app, suggested:'influencers fave drink orders list','treat your friend', and a birthday month ‘advent calendar’. Drank too many cold brews.